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| About us |
Joseph is well-educated by local standards. He has tried his hand at several businesses but had little success until he took a chance in the yoghurt industry. Yoghurt is popular in Kenya because it is tasty and filling, yet cheap. Joseph started out by filling jerry cans with yoghurt and pouring cups for friends and family. He now produces over 4,000 bottles every day and employs 20 people. He buys milk from 200 local farmers and has had to move his family out of their house to make way for yoghurt, which is fermented in the bedroom, tested in the kitchen, and bottled in the living room. Despite his success and his ambition, Joseph is constrained by his lack of business education. He has bought himself a second-hand book on business strategy, but what he really wants is the chance to talk through his problems and ideas with others who have business experience, an open mind and a willingness to listen. A major Kenyan supermarket has just given Joseph a contract. He is struggling to meet this increased demand because he needs help securing the bank funding to allow him to purchase new machinery. If he succeeds in doing so, he will be supporting an extra 200 farmers and 20 employees, which will provide indirect support to more than 1,000 people. What would you do to help? 
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